How do you transform a century-old accountancy firm into a modern, ambitious, and inclusive organisation? Natasha [Tash] Frangos, Managing Partner at HaysMac, shares how she is reshaping one of London’s top 10 audit firms—rebranding the business, sharpening its sector focus, and embedding purpose into its growth strategy. Under her leadership, the firm has grown more than 80%, expanded to Cape Town, and strengthened its multidisciplinary offering.
Having joined HaysMac as a trainee 25 years ago, Tash has a deep appreciation for the firm’s culture of nurturing talent and developing home-grown partners. In this episode, she reflects on how a strategy reset has aligned the firm behind a shared vision, why planning succession and developing skills are vital, and how a revamped brand better reflects the innovative spirit of its people. She also explains why authentic communication and partner accountability are essential to sustaining momentum.
Tash discusses how she embeds diversity, equity, and inclusion into everyday practice—from creating more diverse trainee cohorts to creating forums for open feedback—while encouraging colleagues to seek growth opportunities beyond their day-to-day roles. Reflecting on her own journey, she shares why determination, curiosity, and strong relationships are key to building a purposeful career, and how embracing “butterflies in your stomach” can signal you’re about to learn and grow.
Supported by Norman Broadbent: https://www.normanbroadbent.com/
Natasha Frangos