How can digital innovation serve millions of women, without selling their data or betraying their trust? Amber Vodegel, CEO of 28X, shares how she’s building a platform to transform how women engage with their health.
28X is a purpose-driven health tech company launching its first product later this year: a simple, accessible period tracker that does more than its competitors. Guided by three core principles—privacy, inclusivity, and no subscriptions—Amber’s team is creating a new kind of platform: one that educates, protects, and empowers.
In this episode, Amber discusses how to scale with purpose in a space often dominated by extractive models. She explores the ethical, strategic, and technical decisions behind 28X’s development, from refusing traditional VC funding to eliminating cloud-based data storage. She also reflects on the power of storytelling, the importance of external feedback, and the evolving definition of success in a sector that still too often fails its users.
Amber Vodegel