How do you build a profitable business in one of the UK’s toughest sectors while delivering real social impact? Max Dubiel, co-founder of Redemption Roasters, shares how the company is navigating growth, pressure, and purpose in real time.
Since we last spoke, Redemption has raised capital, expanded its footprint, and then faced a far more challenging hospitality market. What followed was a rapid reset — restructuring the business, tightening cost control, and rebuilding for resilience.
In this episode, Max offers a candid look at leading through uncertainty, from tough operational decisions to redefining success in a volatile market. He shares why operational cost discipline can be a strategic advantage, how structured management practices shape culture, and why long-term impact requires both patience and pragmatism. It’s a grounded conversation about building a business that lasts commercially and socially.
Supported by Norman Broadbent: https://www.normanbroadbent.com/
Denise Massey