Trust, Strategy, Growth

How do you lead a global professional services network in an increasingly uncertain world? Francesca Lagerberg, CEO of Baker Tilly International, shares how the network of independent member firms—made up of over 50,000 professionals—comes together to deliver advisory, audit, legal and tax services to mid-market clients across 140 territories.

But Baker Tilly’s story is not simply about scale. Francesca explains why the network’s purpose centres on helping clients make considered decisions, both for now and tomorrow, and how trust underpins a model built on collaboration rather than hierarchy.

In this episode, Francesca reflects on stepping into the CEO role during a period of major change in the accounting profession. She talks about developing a new global strategy over an 18-month period, bringing together stakeholders across the network. From evolving client expectations to technology enabling professionals to focus on higher-value work, she offers a thoughtful look at leadership, strategy and trust in a complex global organisation.

Supported by Norman Broadbent: https://www.normanbroadbent.com/

Francesca Lagerberg

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