How do you lead a professional body that shapes the systems we all rely on—but rarely notice until they break? Sue Percy, Chief Executive of the Chartered Institution of Highways and Transportation (CIHT), returns to The Purposeful Strategist to share how she’s steering the transport sector through transformation—with equity, sustainability, and professional ethics at its core.
Transport networks quietly underpin daily life, yet their moral and strategic choices often go unseen by the public. Precisely because others aren’t paying enough attention, it falls to professionals to lead with foresight—embedding values into decisions that shape how infrastructure is planned, designed, and delivered. Sue reflects on how CIHT is making once-optional aims like EDI and Net Zero into non-negotiable pillars, while holding government accountable and preparing a diverse, future-ready workforce.
Throughout, she makes a compelling case for leadership rooted not just in technical excellence, but in purpose, soft influence, and the courage to say no when initiatives don’t serve the bigger picture.
Supported by Norman Broadbent: https://www.normanbroadbent.com/
Sue Percy