The media landscape is being rebuilt around platforms, algorithms, and creators. Alistair Gosling and Ben Brown, co-founders of Wavelength Network, are building a business designed for that reality bringing together publishing channels, creators, and brands into a new kind of media network spanning sports, gaming, automotive, and youth culture. Rather than creating a new platform, Wavelength operates across existing ones, focusing on owned distribution, audience scale, and commercial partnerships to build what they describe as a “Sky of social.”
In this episode, they explore how media consumption has shifted toward feed-driven, “lean back” experiences, why creators are increasingly the source of new formats and intellectual property, and how Wavelength helps talent move beyond fragmented revenue into longer-term value. They also discuss the future of the industry — from micro-format content and new platforms to physical creator hubs and live experiences — and why the next generation of media will be shaped less by institutions and more by individuals building their own platforms in real time.
Supported by Norman Broadbent: https://www.normanbroadbent.com/
Ben Brown and Alistair Gosling