Premier isn’t simply chasing scale. Kevin Bennett, CEO of Premier Christian Media, explains that the organisation’s purpose is to help people have an “encounter with God” — what others might call a transcendent moment — and why that purpose shapes everything from programming to investment decisions. Today, Premier’s radio stations reach around 1.8 million people each week, while its podcasts generate millions of downloads globally, with listeners tuning in from places as far afield as Nigeria, Malaysia, and Colombia.
In this episode, Kevin reflects on leading Premier through a major period of transition — taking over from a long-standing CEO, navigating a complex property upheaval, and ultimately opening new, state-of-the-art studios in central London. He also unpacks Premier’s approach to leadership and decision-making, including the role of discernment, how a mission-led organisation balances purpose with sustainability, and why Premier has embraced AI early.
Supported by Norman Broadbent: https://www.normanbroadbent.com/
Kevin Bennett