How do you end child morning hunger in a way that lasts? Lindsey MacDonald, CEO of Magic Breakfast, shares how the charity is helping children start the school day nourished, settled, and ready to learn — while working alongside schools and government as national breakfast provision shifts from voluntary to universal. What began with bagels delivered from a car boot now reaches more than 350,000 children across 1,000+ schools in England and Scotland.
But the “magic” is more than the food. Lindsey explains why breakfast clubs should be stigma-free, welcoming spaces that build belonging and wellbeing, not just fill stomachs. From food delivery and school support to research and advocacy, Magic Breakfast operates across both direct provision and system change, with a growing focus on ensuring every child is nourished, empowered, and thriving.
In this episode, Lindsey reflects on leading through rising demand, food price shocks, and policy change — and on building an organisation that can scale without losing its purpose. From operational innovations like the “Magic Menu” to the charity’s long-term Nourishing Futures strategy, she offers a grounded look at how mission, evidence, and collaboration can reshape opportunity for children at a national level.
Supported by Norman Broadbent: https://www.normanbroadbent.com/
Lindsey MacDonald