Simon Mitchell, CEO of KERB, returns to The Purposeful Strategist to share how the business has grown from a London street food collective into a multifaceted hospitality brand with a clear social mission. This year, KERB has opened new sites in Canada Water, Berlin, and Spitalfields while strengthening its separate commercial ventures and social enterprise. Through its incubator and coaching programmes, KERB has now donated over £1 million to help people from disadvantaged backgrounds start their own food businesses.
In this episode, Simon reflects on what it means to grow while staying true to purpose—balancing commercial success with authentic community impact. He discusses how customer and community feedback shape their next moves and why every KERB location is designed to be distinct, local, and full of personality.
Looking ahead, Simon shares how KERB is exploring new ways to expand its impact, from tackling food waste and improving supply chains to advocating for the UK’s hospitality sector. At its core, KERB remains driven by the same question that started it all: how can great food create opportunity, connection, and change?
Supported by: https://www.normanbroadbent.com/
Simon Mitchell