CEO Mike Carragher describes how VHB has unlocked a sustainable future for their organisation, in part by weaving their purpose through all their communications and key events. He also discusses how they made clear choices in creating their long-term vision, choices which have helped their people understand what VHB is going to do and what they aren’t going to do – so all their people can self-navigate more.

You know, let's not just talk about, wow, we've built a wonderful road or we've built a new energy facility, you know, that gets people motivated to a certain point. But actually let's talk about the difference that this infrastructure's gonna make. So how many jobs is it gonna create? How much clean energy is it gonna provide? How many homes are we gonna power? How much congestion are we gonna remove? And actually that's when you really get people motivated and behind what it is we were trying to do.

CEO Sue Percy describes how CIHT created a strategy and purpose that gave them greater confidence and the ability to say no to things. She also shares how she was able to be ambitious, yet take her members with her.

In this episode, I’ll be joined by Michael Power, who shares the impact a clear purpose made during his 26-year journey building and then selling his business – and how he’s taken the lessons from that into working with new tech startups. He also describes how to pivot to a new business model while maintaining your overall purpose.

CEO Emma Clancy shares how she prioritises the multiple demands on a small, passionate organisation that is addressing urgent, pressing issues like water affordability as well as longer term challenges like future water scarcity. She also describes how CCW creates transparency in how they develop their strategy.

CEO Richard Rankin shares his thoughts on why it’s more important to make sure you’re heading in the right direction than knowing exactly what your destination is. He talks about his biggest challenges as a new CEO in a sector he didn’t know and how kindness and empathy have been key to his success.

Award-winning CEO Dean Proctor of 7IM shares how they engaged their customers, clients, and employees in building a shared purpose and the impact that has had on the organisation, particularly on employee willingness to take on leadership roles at all levels. He also describes some of the frameworks and processes they have put in place to reinforce and maintain this shared purpose.

Chief Executive and Chief Ombudsman Matt Vickers of Ombudsman Services describes the role that front line execution plays in purpose, what it takes to build trust in the system, and why that is important to us all. He shares what an ombudsman really does and how he came to be one. He also describes how they are going beyond resolving consumer conflicts to helping companies avoid them in the first place.