Deliver your purpose through supporting others
Hear CEO Pete Hempsall describe how his personal purpose relates to his organisation’s purpose and how they both are delivered through supporting their clients. He also talks about the he benefits as a CEO of being an introvert and how they changed the way they think about annual goals to support their overall purpose.
Purpose in just four words
Build purpose deep into the business model
CEO Colin Walsh describes how Varo, a US consumer fintech, was founded to make a powerful impact on systemic financial inequality. Learn how they created a platform that would allow them to overcome inequality and give millions of Americans the tools to improve their financial health, while creating an economically viable business.
Developing strategy and purpose from identity
Chief Executive Matt Meyer describes how Taylor Vinters has used an identity-led approach to to clarify and strengthen their purpose. We discuss changes in the legal market that led to them fundamentally reinventing the way they work with clients. And he describes “disorganisation” as a practical alternative to the slow and inflexible top-down model of cascading a strategy through roles and objectives.
When the founder moves on
When projects succeed, society benefits
In this episode, I’ll be joined by Adam Boddison, CEO of APM – the Association for Project Management, which is the chartered body for the project profession. Adam describes how reflecting on APM’s purpose has led to them to redefine and expand their playing field. He talks about how they have changed the way they use their 5-year strategic plan. And, he shares why he thinks that project management skills might be the future of leadership.
You don’t have to bang on about it
Simply having a clear purpose can help increase strategic focus, drive innovation, and accelerate growth – even without making it the centre of your communications. Learn how Severfield, the UK’s largest structural steel fabricator serving the construction industry, led by CEO Alan Dunsmore, did just that.

