Rethink the fundamentals for sustainability and growth
Follow your instincts to find your unique purpose
Drive New Growth
The Pressure of Purpose
Managing Director Andy Shaffer shares a simple way to know if your organisation’s purpose is compelling. He also discusses how changing their approach to strategy resulted in a more commercial leadership team. Finally, he describes how they help their people cope with the pressures of a demanding purpose.
The Power of Simplicity
Chief Executive Officer Noel Butwell, describes how they are achieving client-led growth and the way their growth is addressing a nation-wide capacity gap. He discusses why it’s important to keep strategy simple and how they use a few simple rules to decentralise strategy implementation. He also shares what he found to be the hardest part of developing and implementing their strategy.
Digitisation is a force for good
Leadership challenges on the way to purpose
Jenny Higham, Principal at St George’s University of London addresses the tensions top leaders face as they navigate authenticity, confidentiality, financial pressures, and an ever-expanding set of aspirations for the organisation. She also describes how she balances the need for leadership from the top with an open, inclusive approach for strategy development. And, she shares a simple tip for what to do when something major makes big parts of your strategy no longer relevant.

