Building a Specialist Firm

How do you build one of the UK’s largest personal injury firms in a market many still dismiss or misunderstand? James Maxey, Founder and CEO of Express Solicitors, shares how he grew the business from a one-man practice with 22 clients into a national specialist firm with 900+ employees, around 45,000 live claims, and a model built around scale, quality, and disciplined execution.

James reflects on why he chose to build a firm rather than follow a traditional legal career path, and how Express developed a strategy centred on doing as much of the client journey as possible in-house. He explains why that model has helped the firm maintain quality, move faster, and respond more effectively to regulatory change, while continuing to serve claimants across the full spectrum of injury cases.

Looking ahead, he discusses succession planning, the decision to bring in private equity, and the next phase of growth for the business. He also shares why training has been such a critical part of Express’s success, how the firm thinks about service and pricing in a complex legal market, and why he still believes that for anyone thinking about building a business, the best advice is simple: do it.

Supported by Norman Broadbent: https://www.normanbroadbent.com/

James Maxey

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