How can a purpose-driven innovation scale without compromising care? Devika Wood, CEO of Brain+, shares how she’s helping pioneer the global expansion of Cognitive Simulation Therapy (CST) - the world-leading non-drug treatment for dementia.

Brain+ is a publicly listed health tech company championing Ayla, a proven digital CST intervention that can delay cognitive decline for up to six months. Devika discusses the opportunities and challenges of scaling CST through the UK’s care home sector while ensuring that ethics, clinical standards, and public trust remain central to the approach.

In this episode, Devika reflects on the strategic and emotional dimensions of leading a mission-led business in a high-regulation, high-stakes sector. She explains why raising awareness, building clinician and caregiver trust, and testing narratives are just as vital as product design. She also opens up about the balancing act between purpose and profit, the importance of board support, and the ongoing work of aligning commercial delivery with personal mission.

As the founder of The Unmistakables, a consultancy on a mission to make organisations more inclusive from the inside out, Asad Dhunna has long worked at the intersection of culture, inclusion, and brand. In this episode, he challenges conventional narratives around DEI, arguing that diversity is too often pigeonholed, when in fact it reflects deeper shifts in society and the economy.

Asad reflects on the insights from The Grow Up, The Unmistakables’ landmark survey of over 2,000 people in the UK. He shines light on the tension leaders face as they scale: the pull of familiarity versus the push towards true diversity, and why complexity demands dynamic responses.

Asad brings a clear-eyed view of what is driving inclusion forward—and what is holding it back. He also explores how the next generation is rethinking wealth, work, and leadership and why reputation, more than ever, is a key metric for growth.

World-leading Non-drug Treatment for Dementia

Connection and Community