Chief Executive Matt Meyer describes how Taylor Vinters has used an identity-led approach to to clarify and strengthen their purpose. We discuss changes in the legal market that led to them fundamentally reinventing the way they work with clients. And he describes “disorganisation” as a practical alternative to the slow and inflexible top-down model of cascading a strategy through roles and objectives.

CEO Mark Inskip describes the potential risk around purpose when a strong founder moves on. Learn what he did about it – and how you might address a similar major change in top leadership. Mark also shares his views on how to choose a consultant to work with on strategy and purpose.

In this episode, I’ll be joined by Adam Boddison, CEO of APM – the Association for Project Management, which is the chartered body for the project profession. Adam describes how reflecting on APM’s purpose has led to them to redefine and expand their playing field. He talks about how they have changed the way they use their 5-year strategic plan. And, he shares why he thinks that project management skills might be the future of leadership.

Simply having a clear purpose can help increase strategic focus, drive innovation, and accelerate growth – even without making it the centre of your communications. Learn how Severfield, the UK’s largest structural steel fabricator serving the construction industry, led by CEO Alan Dunsmore, did just that.

The current model of capitalism is under pressure and a new model seems to be needed. Learn how CEO David Smollan crystallised their purpose and brought it alive across their business, preparing them to be sustainable through the possible changes ahead.

Sustainability and growth can seem like they are in conflict. In this episode, Dyan Crowther, CEO at Highspeed One, describes how their purposeful strategy has allowed them to have both.

You don’t have to use a structured process to define your purpose. Learn how a more instinct-based approach allowed CEO Helen Rippon to rediscover Worldwide Cancer Research’s purpose and use that to sharpen their strategy, in this episode of The Purposeful Strategist

How can a purposeful strategy drive new growth in a 40 year-old business? Learn how new CEO David Hall does it at Total Kare, in this episode of The Purposeful Strategist.