How can a purposeful strategy drive new growth in a 40 year-old business? Learn how new CEO David Hall does it at Total Kare, in this episode of The Purposeful Strategist.

Managing Director Andy Shaffer shares a simple way to know if your organisation’s purpose is compelling. He also discusses how changing their approach to strategy resulted in a more commercial leadership team. Finally, he describes how they help their people cope with the pressures of a demanding purpose.

Chief Executive Officer Noel Butwell, describes how they are achieving client-led growth and the way their growth is addressing a nation-wide capacity gap. He discusses why it’s important to keep strategy simple and how they use a few simple rules to decentralise strategy implementation. He also shares what he found to be the hardest part of developing and implementing their strategy.

CEO Elisabetta Castiglioni shares with us the key interaction in developing their strategy and the two big strategic challenges they always need to manage. She also describes what they are doing to retain employment in the face of digital disruption.

Jenny Higham, Principal at St George’s University of London addresses the tensions top leaders face as they navigate authenticity, confidentiality, financial pressures, and an ever-expanding set of aspirations for the organisation. She also describes how she balances the need for leadership from the top with an open, inclusive approach for strategy development. And, she shares a simple tip for what to do when something major makes big parts of your strategy no longer relevant.

Managing Director Susan Cooklin shares with us her manifesto for Route Services and how they are driving carbon reduction while becoming more resilient to extreme weather conditions. She describes how they help staff across all of Route Services have a clear line of sight to its purpose. She also outlines what she sees ahead for Network Rail and how she is preparing Route Services to support that.

Daksh shares with us the vision and purpose that have been instrumental in driving 10 times revenue growth over the last 14 years. He discusses the practical implications of having a strong moral compass, as well as the little things that make a big difference. He also talks about how they created transparency for their staff during Covid and his own view of how one becomes a successful CEO.

CEO Mike Lord describes how, as they have grown, they’ve changed the way they define, communicate, and cascade their strategy. He shares with us how they started with a purpose that was just about the owners’ desires, but since then have been weaving this purpose into how they operate.